Our Privacy Policy


In this Policy, “MyDA”, “we” or “us” refers to Pink Melon LLC, a company established at R-843, New Rajinder Nagar, New Delhi 110060. We take privacy seriously and we have adopted technical and organizational measures designed to protect your data. This privacy policy (the “Policy”) explains how we collect, use, and share information from users of our Services.

For the purpose of this Policy, “Personal Information” means any information relating to an identified or identifiable individual. This includes Personal Information collected and processed by us when you access our websites (including myda.co.in) (the “Website”), the MyDA app, and the services related to them (collectively, together with the Website, MyDA app, and the related services, our “Services”). This Policy describes the Personal Information that we gather from you on our Services, how we use and disclose such Personal Information, your rights and choices with respect to your information, and how you can contact us if you have any questions or concerns. Beyond this Policy, your use of our Services is also subject to our Terms of Use.

1. Personal Information We Collect

We may collect and use the following Personal Information about you:

2. Personal Information You Provide to Us.

Communications with us. When you contact us directly, we may receive additional information about you. For example, when you contact us for customer support, we may receive your name, email address, the content of a message or attachments that you may send to us, and other information you choose to provide. If you subscribe to our newsletter, then we will collect certain information from you, such as your email address. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.

Transaction-related information. When you purchase something on the Website or the MyDA app, you may be asked to provide us with your information such as your name, phone number, and address. Your payment-related information, such as credit card, or other financial information, is collected by our third party payment processors on our behalf.

Service-related information. When you use our Services, you can choose to provide certain Personal Information, including your contact information, social media links, and location.

Product reviews. When you reply to our request to review and rate your experience with our Services, you may provide us with additional information about you. The information we collect from you varies depending on the review but typically includes your name, the Service you used, and your opinion about the Service.

3. Personal Information We Collect When You Use Our Services.

Location information. When you use our Services, we may infer your general location information, for example, when you use the MyDA app.

Device information. We receive information about the device and software you use to access our Services, including IP address, web browser type, and operating system version.

Usage information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, the searches you conduct, purchases you make, and the dates and times of your visits.

Information from Cookies and Similar Technologies. We and third party partners collect Personal Information using cookies, pixel tags, or similar technologies. Our third party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. We may use both session cookies (which are deleted from your device after you leave the Website) and persistent cookies (which remain on your device for longer or until you delete them manually). A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.

Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from our Services, you may not be able to utilize the features of our Services to their fullest potential.

4. Personal Information We Receive from Third Parties.

Information from third party services. We obtain Personal Information from third parties, such as Facebook, Snapchat, YouTube, etc. when you click on third party buttons or beacons (such as Facebook “like” or “share” buttons, or embedded YouTube video) on our Website. If you choose to link our Services to a third party account, such as Facebook, Instagram, or Snapchat, we may receive information about you, including your profile information and your photo. If you wish to limit the information available to us, you should visit the privacy settings of your third party accounts to learn about your options. If we combine or associate information from other sources with Personal Information that we collect through our Services, we will treat the combined information as Personal Information in accordance with this Policy.

1. How We Use the Personal Information We Collect

We use the information we collect for the following purposes:

  • Communicating with you. We may use your email address or other Personal Information we collect on our Services as necessary to contact you for administrative purposes such as to provide services and information that you request, respond to comments and questions, and otherwise provide customer support.
  • Providing the Services and personalizing your experience.We may use your Personal Information to provide and maintain our Services, including to facilitate transactions and payments or to enable you to connect to third party services or applications. When doing so, we may use your Personal Information to personalize your experience on our Services such as by providing tailored content and recommendations.
  • Understanding usage and improving the Services. We use your Personal Information that we collect through our Services to analyse trends and statistics, and to improve and enhance our Services.
  • From time to time, we may ask you to participate in surveys we conduct which are in our legitimate interest because they help us understand our userbase and improve our Services. If you participate, we process your registration information and any other information collected through the survey questions.
  • We may use your email address and other Personal Information to send marketing communications related to our Services. Generally, you have the ability to opt-out of receiving any promotional communications as described below under Your Rights and Choices. Where required under applicable law, we will only send you promotional emails with your opt-in consent.
  • We may use your usage information and other Personal Information to develop and provide you with promotional and advertising materials that may be relevant, valuable or otherwise of interest to you.
  • Legal obligation and Compliance. We use your Personal Information to find and prevent fraud, respond to trust and safety issues that may arise, and for compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
  • Other Purposes. We may use your Personal Information for other purposes for which we provide specific notice at the time the information is collected.